Respect for choice, privacy and control. We work for our members and advocate for new data rights, standards and rules in the digital age. We are an independent organization working for the future. Join us as a data pioneer. Membership is free.
Right to Know and Verify My Personal Data
I am empowered to know what personal data is collected about me and by whom, and to make sure the personal information is accurate.
Right to Control My Personal Information
I am empowered to manage the permissions, access and use of my personal data and to collect and organize my data.
What Privacy Means To You
Led by Trustees, Not Advertisers and Marketers
Right to Start Keeping My New Personal Information Private
I am empowered to have my new PBB personal information kept as safe and secure as possible, and to choose which information to share and with whom, or to choose not to share my personal information.
You have the right to take control.
Your Trust Account.
Right to Benefit from My Personal Data
I am empowered to benefit from the use of my personal data as a personal asset to enrich my life and to provide financial gain.
A new way of
thinking about data
Our relationships with companies are built on data—what we eat, where we spend and how we live. It’s time to claim Personal Data Independence™ and collect the data that we already create every day. We should each participate in the valuable benefits of data. If we want to discover more about ourselves, that data should be available and accessible. If we want to share our data for cash or rewards, that is our choice. It’s time to curate our own digital image so that we can share in the data economy.